Why Corporate Social Responsibility is Essential for Brand Strategy

Corporate Social ResponsibilityCorporate social responsibility is typically associated with large companies, not small businesses. But as companies of all sizes are quickly learning, social responsibility is a contemporary business imperative. In particular, education-driven initiatives are popular with small and mid-sized business owners. Two out of three mid-sized business owners say they are seeking to improve community engagement through education initiatives aimed at younger community members, according to Business News Daily. Unfortunately, despite the best of intentions, CSR often becomes an after-thought for small business owners who are too busy growing their business to focus on secondary initiatives like CSR. It doesn’t have to be.

 

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