“One campaign to end the need for all other social campaigns”
On the 7 April 2011, Murdoch University (Singapore) launched its student CSR chapter in partnership with the Singapore Compact for CSR, during the Project Reach Conference which saw the fruits of collaboration between Murdoch’s Communications students and various non-profit and not-for-profit organizations.
Singapore Compact Executive Director Mr Thomas Thomas commended Murdoch’s commitment to social progress and corporate social responsibility, highlighting the importance of communications and inter-organizational collaboration between academia, commercial and non-profit bodies in furthering the impact of corporate social responsibility. The involvement of universities, Mr Thomas noted, should herald positive changes for the future of business as students carried their impact into the working world. The international collaborations on the academic front also facilitated a more fluid exchange of ideas.
Students presented their campaign and communication plans based on selected causes, and the conference saw the winners announced for both the campaign proposals and the Ideation challenge. The Ideation competition challenged Murdoch University students in Singapore to conceptualise a public awareness campaign; the winning posters will be used in actual campaigns around Singapore.
The conference was an extension of Murdoch’s Campaign for Progress, spearheaded by lecturer Ms Piya Chee and Clockwerkz, the student organizing team behind Project Reach 2011, which kicked off with a blast of colour a fortnight earlier with the Progress Movement March-On with “superheroes” on the 26th March. Highlighting the everyday nature of social responsibility, the March-On reminded onlookers along Orchard Road that each individual can be a superhero by making the right choices.