Global Compact Network Singapore

Case Studies Large Corporations

Case study: Cerebos Pacific Limited

Cerebos logoBest known for its BRAND’S® Essence of Chicken, Cerebos Pacific traces its company history to France in 1892 and the invention of dry-pouring salt. Over the years the company, through acquisitions the company has evolved into Cerebos Pacific Limited in 1981. Today, headquartered in Singapore, Cerebos is a wholly owned subsidiary of Suntory Holdings Limited, with operations in Malaysia, Thailand, Indonesia, the Philippines, Taiwan, Hong Kong, China, Australia and New Zealand.

The company’s CSR approach has also evolved – from one that seeks to demonstrate positive commitment in people’s lives through corporate philanthropy, to one that adopts the “Triple Bottom Line” philosophy that takes into account environment and social performances in addition to financial performance.

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Case study: Holiday Inn Singapore Atrium

  Holiday Inn Singapore Atrium is one of six hotels in Singapore under the IHG. IHG is the world’s largest hotel group by number of hotel rooms, with nearly 674,000 rooms in 4,600 hotels under nine brands, spanning almost 100 countries.

‘Responsible Business’ is one of the four priorities under the IHG Steering Wheel, which guides the ways in which all hotels under the group operates. All initiatives for the year stem from the directives set under the Steering Wheel. Under the focus of ‘Responsible Business’ are four key areas:

  • Reducing impact on the environment
  • Supporting the community
  • Managing risks
  • Providing for a safe hotel

Read more: Case study: Holiday Inn Singapore Atrium

Case study: Fuji Xerox Singapore

fuji xerox  The Fuji Xerox brand was created as a joint venture between FujiFilm and Xerox Corporation in 1962 to develop, produce and sell xerographic and document-related products and services in the Asia-Pacific region. Fuji Xerox Singapore (FXS), a wholly-owned subsidiary of the parent company, was established in 1965.

From its initial role as a company that provides customers with the technology to duplicate information on paper, Fuji Xerox’s business has evolved to one in which innovation is part of its business model. However, the essence of its business – which is to help customers and society foster mutual understanding through better communications – remains unchanged. What has changed is the manner in which this business philosophy is implemented: through document technologies, services, software, supplies and document-centric outsourcing. As Mr. Tadahito Yamamoto, President and Representative Director of Fuji Xerox Co. Ltd said in his message on the company’s website:

“Times have changed in terms of doing business; companies are now collaborating with each other to move a project forward rather than handling everything themselves. It is becoming increasingly crucial to distribute and share information rapidly and accurately to develop an environment that allows creation of new knowledge. Communication not only supports businesses but also decides the changes they make.”

Read more: Case study: Fuji Xerox Singapore

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