1. A CSR forum was organised to launch the National Tripartite Initiative (NTI) on 26 May 2004 with support from national and tripartite leaders in Singapore. A distinct roadmap has since been paved to promote CSR in Singapore with involvement and support from key national bodies and stakeholders.
   
   
2. The Initiative was represented at the ISO Conference on CSR in Stockholm in June 2004. As a follow up, the Initiative would chair the national ISO mirror committee established to provide inputs in co-producing the proposed ISO international guidelines on social responsibility.
   
   
3. Secretariat of the Initiative conducted a study visit to the United Kingdom (UK) pertaining to the CSR issues and implementation led by Mr Lim Boon Heng, Minister in the Prime Minister’s Office and NTUC Secretary-General in June 2004.
   
   
4. Ongoing contacts with the International Business Leaders Forum (IBLF) from the United Kingdom (UK) have been established with meeting held in exploring possible collaboration.
   
   
5. Ms Claire Chiang, Co-chair/NTI, delivered a keynote address at the Association of Corporate Travel Executive regional conference in Singapore entitled ‘Can Social Conscience Exist Within a Globalisation Context’ (August 2004).
   
   
6. The Singapore Compact for CSR was launched as a national society in bringing the CSR movement forward with Ms Claire Chiang as the President and Mr Thomas Thomas as the Honorary Secretary. The multi-stakeholder platform serves to broaden the base for collaboration between stakeholders and to share positive experiences in developing effective strategies (26 Jan 05).
   
   
7. SPRING Singapore invited leaders from the Initiative/Singapore Compact to represent Singapore in the Asian Productivity Organisation (APO) Top Management Forum on CSR (Feb/Mar 2005, Japan) and the 1 st ISO Working Group Meeting on Social Responsibility (March 2005, Brazil).
   
   
8. A tripartite delegation comprised of representatives from the MOM, SBF, SNEF and NTUC met with the United Nations Development Programme (UNDP) in exploring possible CSR initiatives and possible implementation ahead (Sep 2004).
   
   
9. The annual Tripartite Industrial Relations (IR) Seminar was held to incorporate CSR as a sub-discussion topic under the seminar theme of "Enhancing Employment Flexibility & Social Responsibility", in raising further awareness and gathering feedbacks (December 2004).
   
   
10. Ongoing contacts discussions have been made with the United Nations Global Compact (UNGC) HQ/New York in finalising the launch of a Global Compact country network in Singapore by 2005, to strengthen corporate participation and initiatives.

• Be genuine in your efforts - Communication is a powerful tool. If you are authentic in your CSR efforts and in how you communicate them, your initiatives can become a competitive advantage.
  
  
• Internal assessment - Be open in examining your company’s current policies and practices. Becoming aware of your strengths and weaknesses is the first step in developing a CSR communication strategy.
  
  
• Identify your message - Assess which of your present efforts will draw the most stakeholder interest and loyalty, in considering the appropriate value, mission statement and practical implementation. Always make your message simple, specific, and timely.
  
  
• Solicit internal support - While making sure that all employees are aware of the company’s initiatives, it will be critical to have senior management support in delivering a consistent approach.
  
  
• Know your target market - While it is important to communicate broadly with all your stakeholders, it is crucial to identify key CSR issues or targeted segment, in conveying strong and consistent message
  
  
• Develop clear expectations - What do you imagine the results of your communications to be? CSR profile and reputation require long term development and commitment.

CSR Stories

Work-Life Strategy as Corporate Social Responsibility
& Case Example from ABN AMRO on how to engage your employees

Food for Thought

A Caring Corporate Citizen - Shaping a Gracious Society

Tsunami Relief Work - Rebuilding Maldives

SIA Environmental Report

NTUC Cooperatives Social Report Card

Touching People's Lives

Raising Social Capital - The Model Coporate Citizen

Companies Urged To Play A Much Bigger Social Role